Anheuser Busch
Project Summary
Overhaul and completely redesign the existing site architecture into a merchandising-friendly site to support different content for easy discoverability among merchants.
Project Background
Challenges
A confusing UI and existing infrastructure that required multiple types of user accounts and logins.
Duration
2018 / 6 Months
Tools Used
Photoshop | Sketch | Invision | Illustrator | Keynotes | Word Doc
Basecamp | Teams | Outlook
Team
Creative Director: Michael Ma
SVP, Executive Experience Director: Vincent Au
Senior Designer: Vanessa Paulino
Product Manager: Matthew Lepore
Role
Plan & Competitive Research | Wireframes | Mid-fidelity Prototype | Visual design | Testing | Deployment
