My Credit Guide
Project Summary
My Credit Guide is an initiative by American Express to offer free credit score reporting for cardmembers and non-cardmembers.
A brand new tool
For this tool I had to create the Credit Report Tool Experience and Design. I worked closely with the vendor "TransUnion” and the product owners at American Express to determine feasibility on current and custom features.
Project Background
Challenges
• Aggressive timeline
• Undefine business and consumer challenge
• Brand new product without any positioning or claims
• Limited customization
• Controlling scope creep
Deliverable
• Landing Page Design (2 Page)
• Credit Report Tool Redesign (6 Pages)
• Emails (6 Email Template)
• Banners (3 Static)
Tools Used
Photoshop | Sketch | Invision | Illustrator | Keynotes | Word Doc
Basecamp | Teams | Outlook
Team
Creative Director: Brian Barenio
Creative Writer: Rob Rooney
Experience Director: Vincent Au
Design Director: Vanessa Paulino
Product Manager: Rebecca Pustizziools Used
Team/Role
Plan & Competitive Research | Wireframes | Mid-fidelity Prototype | Visual design | High-fidelity Prototype Developer: Implementation | Strategy Decks | Testing | Deployment | Mentoring | Annotations
Duration
Nov 2017 - Jan 2018 - Ongoing *New Work*
The initial ask was to design a single Landing Page that introduces the product and encourages consumers to sign-up for the tool. I showed multiple options but the client choose to keep two options to be rotated and use for future consumer learning. The landing page has content about the tool and it’s key features.
Gaining Insights about the Industry
Research
Understand competitor credit score user flows, tools, and features. Learn the branding and brand requirements. Review all documentation relating to Amex’s completed research and develop a gap analysis with additional research help drive engagement.
Communication
Meet with additional business units, such as marketing, to understand plans for communicating the new Credit Report Tool.
Workshops
Review TransUnion’s platform and participated in the capabilities workshops to fully understand what can be customized.
Test
First I provided a design option to be A/B. After the post-Launch Amex provided analytics, that I used in order to provide recommendations on how to further optimize the experience. I focused on the Homepage Banners and Landing Page Experience.
This is the My Credit Guide tool experience in Desktop and Mobile devices. It has the ability to track and continue to monitor the user’s credit score. The user can also choose to learn how to improve their credit by tracking it during a period of time and receiving recommendations on how to improve their score.
